Level AWCAG 2.2
2.4.2 Page Titled
Web pages have titles that describe topic or purpose.
Why it matters
Screen readers
The title is the first thing read on page load. A good title instantly tells users where they are.
Cognitive disabilities
With multiple tabs open, the title alone can help users find the right page, reducing short-term memory load.
SEO
The title shown in search results is the first thing users see. It directly affects click-through rate.
Bookmarks
Bookmarks save the title. A clear title makes pages easier to find later.
Live demo
Browser tab titles
If several tabs are open, can you tell them apart by title alone?
Page 1
Page 2
Untitled
https://example-ec.com/page1
You cannot tell which page this is just by looking at the tab
Screen readers usually announce the page title first when a new page opens. A title like "Page 1" gives no useful context.
Screen reader output:
"Page 1"... which site and which page is this?
A strong page title puts the page-specific information first and the site name after it.
<title>Product list | Shop site</title>Understanding through personas
Yamada (28) — Totally blind
I work by switching between multiple tabs with a screen reader. The title is read out when I switch tabs, so 'Untitled' or 'Page 1' forces me to verify every page by hand.